When looking at the Sight & Sound magazines we realised that each article was very detailed and left no stone unturned when it came to a review, because of this the articles in this magazine were very long and explained basically the whole story line. Another point found in the magazine was that there wasn't much visible media within the whole magazine which we found, as a group, was a weak point because it’s a media magazine and it should have more than just the written word and a few visual aids. However there were good points about the magazine. The fact that it was a specialist magazine interested us greatly as only true media fans would know and read Sight & Sound, linking with our target audience. Also because short films are such a specialist genre our production would suit the magazine well.
The other magazine we looked at was Total Film. We found that articles in this magazine had a good combination of text and visual aids. The way the editors had chosen to layout the article also intrigued us, as they often used a image and quote in the centre with the text surrounding these. Another positive feature of Total Film is the key sections within the magazine; this means the magazine is kept more organised and more readable. The key section that our article will be featured in will be ’Screen’. Screen is where the main cinema reviews sections are, and where every new movie for that month is reviewed and rated. Smaller short films receive a concise review and rating which is crucial to the distribution of any short film as it allows the director and the film to be widely noticed.
In the end we decided to go with Total Film as it has a more modern feel, and we aimed for our short film to be contemporary and modern.
