As we discovered our target group using a questionnaire, we believed a focus group would allow us to set the criteria essential to entice the audience to our film, through the content itself alongside the ancillary task. The way in which we undertake presenting our short film will be determined by certain features that our target group believes will differentiate our film to others. As there is a small target group we are able to hear the views of several members, allowing us to have a good range preventing a limited view.
